We at Greinon had quite an intensive week, with few useful meetings and interesting events. There were two events in particular that I would like to mention here.

The first one was Value Creation Form, organized by Teknopol together with LUIS and Leapfrogs project team. The participants had an opportunity to give 5-minute sales pitch to the audience of their choice – fellow entrepreneurs, application users, leading media companies… We have benefited greatly from both pitching our own project and sharing our thoughts about others’ pitches, while playing different roles, as an audience, and trying to see the pitched idea through the customer’s eyes. The lesson learnt – you can’t go wrong with sharing your ideas. The feedback you get, whether positive or negative, whether given by your ”target audience” or people who probably won’t become your customers, will always help you improve, and likely may even help you discover something about your own work that you have never seen or thought of before.

The second event mentioned was organized by Media Evolution City in Malmo. It was interesting and at times truly inspirational to meet and talk with people within games, media and advertising industry, and besides to enjoy the tour around the newly renovated building in Vastra Hamnen and see so many amazing and creative solutions for a modern office space. If you have a company, or just thinking of starting up within the area of media and communications, you should definitely check out the opportunities to rent an office space at the new Media Evolution house! 🙂